UK: 59% consumers prefer online shopping to brick-and-mortar

Tuesday, 7th October 2014

59% of UK consumers prefer to make purchases online to the detriment of physical stores.

"Additionally, over 54% of consumers are aware of the fact that retailers are customising their website experience and only 1 out of 10 consumers claim there is low personalisation."

"Moreover, 60% of retailers claim that a personalised experience can offer more value for their company, but only 54% offer customised and personal user experiences on their ecommerce platform."

"Over 24% of consumers make an online purchase at least once a week, and over 79% make a purchase at least once per month. In terms of product browsing, 35% of retailers believe that consumers find their website through organic search, while only 49% of consumers use organic search as their main access point to new products."

"Only 13% of the surveyed retailers consider online sales are more personalised than traditional sales. By contrast, 60% of consumers think that online is more personalised."

More info here.

Spain: EUR 12.73 billion turnover in 2013

Tuesday, 7th October 2014

The Spanish ecommerce industry was worth EUR 12.73 billion in 2013.

"Moreover, it reached a turnover of EUR 3.43 billion in Q1 of the year, which means a 29.2% increase, as compared to Q1 2012. In Q4 2013, more than 54 million transactions were registered."

"In Q4 2013, there were 31.3 million inbound transactions made via ecommerce websites, which were worth EUR 1.49 billion and representing 43.5% of all transaction during that period. Most of these purchases (EUR 1.3 billion, 89.6%) went to the EU and to a lesser extent the US (EUR 63.9 million, 4.3%) and Central and Eastern Europe, Middle East and Africa (EUR 52.9 million, 3.5%)."

More info here.

France: online sales reached EUR 13 bln in Q2 2014

Tuesday, 7th October 2014

French B2C ecommerce sales reached EUR 13.3 billion (USD 17.7 billion) in Q2 2014. This represents a 10.5% gain, as compared to Q2 2013.

"Average order value reached EUR 82 (USD 109.33) during Q2 2014, 3% lower than in Q2 2013."

"Moreover, the buying rate rose 7% year-over-year. As a result, the average spend per digital buyer in Q2 2014 was EUR 488 (USD 650.67), up from EUR 472 (USD 629.33) in Q2 2013."

"As to ecommerce, the share is growing by roughly 1% per year. In 2013, digital sales represented an estimated 8% of retail sales in France, excluding food and groceries. Mobile buying transactions value jumped by 52% in the year to June 2014."

"In 2014, in France, 67.7% of online users aged 14 and older will make a digital purchase, a slightly higher proportion than the regional average of 65.2%."

More info here.

Why Coupons Work [Infographic]

Monday, 6th October 2014

Source Hubspot.com

Infographic: Generating Leads Online

Monday, 6th October 2014

Source Thechatshop.com

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