Global online shopping growth pace is lower than anticipated - report

Wednesday, 22nd October 2014

The pace of global online shopping growth is slower than expected.

"Moreover, regular and frequent online purchasing, defined as buying online most days, has increased from only 5% in 2011 to 7% in 2014"

"Brick-and-mortar retail continues to play a central role in the purchase decision, with 65% of internet users surveyed reporting that they visited physical stores to get informed about their purchase. Additionally, 6 out of 10 people use mobile phones or tablets when visiting physical outlets and the number of people who purchase online infrequently [classed as once a month] has grown from 59% to 89% since 2011."

More info here.

The pace of global online shopping growth is slower than expected, according to the ‘Connected Shopper’ report issued by the activation agency Geometry Global.

Moreover, regular and frequent online purchasing, defined as buying online most days, has increased from only 5% in 2011 to 7% in 2014, sys-con.com reports.

Brick-and-mortar retail continues to play a central role in the purchase decision, with 65% of internet users surveyed reporting that they visited physical stores to get informed about their purchase. Additionally, 6 out of 10 people use mobile phones or tablets when visiting physical outlets and the number of people who purchase online infrequently [classed as once a month] has grown from 59% to 89% since 2011.

PECOS4SMEs SEO/SEM survey

Tuesday, 21st October 2014

The PECOS4SMEs project has launched a small scale survey on Search Engine Marketing and Search Engine Optimisation in order to determine the level of SEO/SEM awareness of EU SMEs.

Please help us by completing the survey here: http://ec.europa.eu/eusurvey/runner/SEOSEM

To find out more about how PECOS4SMEs can help SMEs increase revenue from cross-border sales, please visit our web site: www.pecos4smes.eu or make access the e-Commerce Genie to learn how to improve your e-Commerce strategy through simple steps: http://pecos.dcnet.eu/

10 Easy Ways to Improve Email Open Rates - infographic

Saturday, 11th October 2014

Source Nerdgraph.com

Canada: cross-border shopping is marginal in overall retail turnover in 2012

Friday, 10th October 2014

Canadian cross-border shopping from the US market is still marginal (1.7%) as compared to the overall figure of the retail industry.

"However, cross-border shopping by Canadians from the US market almost doubled between 2006 and 2012, according to data from the market research agency Statistics Canada."

"Canadians spent USD 4.7 billion for purchases from the US retailers in 2006. Apart from a decline in 2009, the total yield has increased every year since then, hitting USD 8 billion in 2012."

More info here.

12 Ideas That Every e-Commerce Marketer Must Test - infographic

Wednesday, 8th October 2014

Source Infographicjournal.com

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