Ecommerce Europe concerned about a more rigid right to be forgotten

Friday, 7th November 2014

Neelie Kroes, former Digital Agenda Commissioner, has stated that the EU should focus more on making the right to be forgotten clear.

"Kroes has argued its statement with the fact that the European Court of Justice ruling on the “right to be forgotten” is not enough. Ecommerce Europe agrees that clarifications are needed, but stresses that the approach on it should remain flexible, so as not pose too heavy administrative burdens for web shops, and especially SMEs."

"A flexible approach was also agreed upon by the 28 European Justice Ministers in their last meeting. The Ministers declared that search engines are only obliged to remove links with personal information about people under certain conditions. What those conditions are exactly will have to be decided on a case-by-case basis."

"When the right to be forgotten is decided upon a case-by-case basis, judges will be able to take into account the other obligations web shops already have. On the other hand, if policy makers would adopt a rigid approach towards the right to be forgotten, this would mean that any removal request coming from an individual should always be granted. That would happen without taking into account the particularities of the case."

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